Objective: The customer’s choice of toothpaste may seem a light topic to be discussed but sheds light on the knowledge of dental hygiene among the customers of various ages, ethnicity, geographical locations and brands. This survey discusses the factors that influence the customer’s choice as well as the most common brand preferred among various age groups and also what the customers desire in their toothpastes. Methods: A survey was conducted among 300 people from different parts of India. The questionnaire used was kept consistent and covered various aspects from dental hygiene to toothpaste preferences to help with further studies of toothpaste qualities to generate customer satisfaction. Results: Various pie charts give information regarding the questions answered by the people, and further evaluation and studies on them have been done to give detailed results. Conclusion: This information can help understand the type of oral hygiene methods that patients feel comfortable to approach and use. It can also help to understand the knowledge level of patients regarding dental hygiene and thus make products with appropriate features to make it more approachable to the customers.
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